Google Business Profile for cleaning businesses: a step-by-step checklist

Most cleaning businesses get found on the map, not the website. This checklist covers what to set up on your Google Business Profile so you show up when people near you search for house cleaning.

Pick the right primary category

Set your primary category to "House cleaning service". Only add secondary categories for services you actually provide.

Turn Search trends into Services

Go to Performance, then Search trends in your GBP dashboard. Add the top search terms as Services with a 300-character description that names the service and your city.

Fill every field

Hours, attributes, description, service area, real job photos. Every blank field is a missed signal.

Post weekly

Reuse blog posts or job photos as GBP posts. Consistency matters more than polish.

Ask for reviews and reply to every one

Ask every customer for a review after the job. Reply to every review, good and bad. TidyWise sends review requests automatically after a job.

Keep NAP identical everywhere

Your business name, address, and phone number must match exactly on Google, your website, Data Axle, Apple Business Connect, Bing Places, and Yelp.

Track rankings with a geogrid

Use a local rank tracking tool with a geogrid to see where you show up and where you don't.

What not to do

Don't create a second profile for each service. Don't use a virtual office or PO box address. Never buy or trade reviews.

Frequently asked questions

Can a cleaning business without an office have a Google Business Profile?

Yes, as a service-area business with the address hidden. Don't use PO boxes or virtual offices.

How many photos should I add?

Add real photos from recent jobs regularly. There is no magic number.

Should I make a profile for each service?

No. One profile per real location. List services inside it.